Blossoms are starting to appear on the earliest spring-flowering trees and shrubs, and serviceberry (Amelanchier arborea) is among those early-flowering species. The old timers in the mountains pronounced it sarvis, and it gets its name from when remote communities were served by circuit-riding preachers.
Weather and muddy roads kept the preachers out of the most remote spots through the winter and well into spring. People who died during this time were buried and their funerals were delayed until better weather arrived. Couples might declare their intention to wed and be allowed to live together while waiting to have the union blessed.
Once spring arrived and brought the circuit riders with it, then all of the "sarvises" would be held. And Amelanchier arborea would provide a suitable backdrop of flowers.